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Peter Crowther Associates Ltd.

  • Work
  • ANIMATION
  • About
  • Archive
  • Contact

Meta

Commissioned by Andrij Borys Associates to create the January 2025 cover for Communications of the ACM titled “Meta’s Hyperscale Infrastructure.” The approved art concept was to create a high-tech structure representing data centers and connections spanning the globe.

Another great brief with some latitude for experimenting with procedural modeling to develop high-detail geometry to help sell the vast scale.

Art Director Margaret Gray

Sustainability

Commissioned by Atlanta Magazine for the cover image of their Q1 issue of GA Biz. All but the flying taxi are 3D models, including volumetric smoke and all the vegetation. For the lead article, ‘Sustaining Georgia, Green initiatives throughout the state’.

Art Director Liz Lovasco

3D scene layout and render

Fairness

Another fun brief to design a building under construction spelling the word Fairness.

Cover and inside illustration commissioned by Andrij Borys Associates, LLC for Communications of the ACM magazine. For the cover article title, 'Inherent Limitations of AI Fairness'.

Art director Margaret Gray

CGI 3D model and render

Hair

Feature image for Sunday Times Magazine. Fun brief to add hair and obvious hair plugs to a stock shot of a bald man.

2D paint, retouching and image processing techniques.

Art Director Dan Biddulph

Rocket

Commissioned by Dow Jones for the cover of Private Equity News for the feature article, ‘Interstellar returns. Inside private equity’s race’. Used a volumetric smoke simulation for the rocket plume.

Design director Barry Ainslie.

3D model, scene layout and render

RSA

This commission by Wardour was an excellent brief to create a cover piece to accompany an interview and to be a lead motif for the issue, looking at the theme of a regenerative planet. The central concept was to show different materials in layers hinting at other ecosystems. I was allowed time to experiment and develop something more abstract and evocative for the final piece.

Creative Director Ben Barrett

3D model and render

Data Centre

Commissioned by We Are Sunday. Briefed to design and create an abstract data centre for Modus. The article highlights the rare earth minerals used and some of the renewable energy and recycling required to cope with the rapid expansion of data storage. This was a fun brief with a lot of creative freedom.

Lead Creative Rob Hearn

CGI 3D model and render

Please see the following link to see the work in situ.

Bubbles

Commissioned by Men’s Health for a feature, ‘Manifesting Happiness’ on the question of what makes a person happy.

Full 3D custom models for the bubbles overflowing, forming DNA and the hanging bubble, pipette and test tube.

Art director Declan Fahy

CGI 3D model and render

North Korea

Cover image for Sunday Times. Fun brief to replicate the painterly style of a North Korean propaganda poster.

Mixture of 2D paint and image processing techniques. Not using Ai. Fast turnaround on this one.

Art Director Dan Biddulph

Resilience

Another cool brief to design a data network with crystals representing strength and resilience.

Cover and inside illustration commissioned by Andrij Borys Associates, LLC for Communications of the ACM magazine. For the cover article title, 'The many faces of resilience'.

Art director Margaret Gray

CGI 3D model and render

Cold

Feature commission for Runner’s World. To create some melting fractured ice lettering. Great excuse to try out some new techniques.

Designer Florence Ogram

Full CGI model scene and render

Male Cosmetic Procedures

Commissioned by Hearst Magazines for Men’s Health Magazine. Briefed to create a series of three cracked and fractured plaster masks.

Art director Declan Fahy

CGI 3D model and render

Crypto Island

Feature illustration for Sunday Times. Fun brief to make a mechanical island churning out data and bitcoins lurking below and idyllic island. Had to look somewhat menacing, so it became more of a digital man o’ war. Many details got lost in the murky waters on this one. Main illustration along with an early work in progress.

Art Director Dan Biddulph

CGI structure and water. Island above the water line is a photo comp.

New York

Double page spread feature image with one page showing a snow globe in the shape of the perfume bottle with the city of NYC inside it. Commissioned by and for Stylist Magazine.

Senior Designer Poppy Malby

CGI 3D model and render

Powering up

Brief to design and create an animation for Nature around the theme of Ai robotics and tech. 5 second continuous loop. Flicker rate had to be kept low to avoid triggers for epilepsy. Approximately 12 individual looping sequences set within translucent interlocking blocks. The two halves, forming the Ai representing adversarial neural networks. This was a fun brief with a lot of creative freedom.

Project Manager Rebecca Jones

Art Direction Mohamed Ashour

Lead Editor Richard Hodson

Please see the following link for the final animation.

https://www.nature.com/immersive/robotics-ai

Tattoo

Fun brief to make a realistic tattoo for the front cover of The Telegraph Magazine. This involved creating a CGI chain, torso, and devising a treatment for the masthead and an original illustration by Jack Hughes of Robbie Williams.

3D scene render and Photoshop techniques.

Art Director Harry Winfield

Fuel

Cover image for Sunday Times. Fun brief to make a photo-real glass cube with a bubble of fuel inside. Full CGI including the hand.

CGI model and render.

Art Director Dan Biddulph

Strange Forces

Full CGI model of a detailed view of a spirit level with floating galaxies inside. Commissioned by New Scientist for an article on mysterious forces acting on galaxies in the universe.

Senior Designer Ryan Wills

CGI model and render

Power

Commissioned by Dow Jones & Company for WSJ. for an article on the US power grid. Still image and looping animation for the online magazine.

Art Director Manuel Velez

Full CGI model and render

Ambergris

Commissioned by New Scientist to create a perfume bottle containing a sperm whale, waves and birds for an article on the elusive ancient substance used in perfume...whale poo, I am not joking.

Art director Ryan Wills

Full CGI model and render.

Atech

A fun brief to create 10 looping animations and some high res stills, using simple geometric forms to represent clients, data and services for the rebranding of the Atech website and printed collateral. Commissioned by We Launch. There was quite a bit of creative freedom to develop the sequences and add some drama and personality to convey a futuristic world.

CGI animation.

Art Director Matt Walpole

Work in situ can be seen at the following link.

https://atech.cloud/

Bentley

A series of three abstracts commissioned for Bentley quarterly brochure. Very open brief on the theme of Air, Light and Earth. Full CGI model, scene and render.

Twist

Open brief to create an abstract image. Commissioned by a global management consulting firm for event and other collateral.

CGI 3d model and render

Liquid Gold

Front cover for Bentley Magazine. CGI glass, ice letter ‘B’ and whiskey. Commissioned by Archantdialogue

Creative Director Rich Berry

CGI model and render

Shield

Brief to design a shield and incorporate stock shots of people in an interesting way. Developed a look similar to a holographic foil security image, along with the hexagonal patterns to convey a digital portcullis.

Cover and inside illustration commissioned by Andrij Borys Associates, LLC for Communications of the ACM magazine. For the cover article title, 'Implementing Insider defenses'.

Art director Margaret Gray

CGI 3D model and render

Igloo

This was a fun one, commissioned by Voltage OMC, to create a snow igloo with the impression of an ID.5 GTX VW. Full CGI 3D scene and render. Social media use on Instagram.

Head of Production: Jens Mecking

Team Voltage @ DDB Berlin GmbH

CGI model scene and render

Beer Gut

Commissioned by Men’s Health Magazine. Full 3D scene.

Art director Jack William

CGI 3D model and render

Smash

Commissioned by Men’s Health for a feature, ‘The Fragile Mind’ on the growing link between head trauma and long term brain damage.

Art director Declan Fahy

CGI 3D model and render

Mask

Commissioned by the Sunday Times. This was essentially a retouching job however this required a full CGI 3D model of the sofa and facemask. Background behind the people needed extensive retouching to recreate the wooden panelling.

Art Director Dan Biddulph.

CGI model and retouching.

Buckle Up

Commissioned by Entertainment Weekly. Something different, a typographic design that had to look like a plausible Country & Western buckle.

Deputy design director Chuck Kerr.

CGI Model and render

RSA

Commissioned by Wardour for the front cover and inside feature for RSA Journal. This is a full 3D scene complete with volumetric smoke.

Art director Johan Shufiyan

3D model and render

Build back

Commissioned by Redactive for the front cover of Transform magazine. Full CGI including the arm.

Art Editor Yvey Bailey

CGI 3D model and render

WHY

Very lucky to be chosen to create the cover for the 65th anniversary special of New Scientist.

Art director Julia Lee

CGI 3D model and render

XBOX

Brief to make a cake out of the iconic early XBOX controller. Commissioned by British GQ.

Art Director Kevin Fay

CGI 3D model and render

Chill

Commissioned by New Scientist for an article on Co2 capture and global cooling.

Senior Designer Ryan Wills

CGI model and render

Orange

Commissioned by Hearst for Men’s Health for an article, ‘Unpeel the gift of a longer life’.

CGI 3D model and render.

Art Director Jack William

Vote

Front cover commissioned by Mother Jones. Required a simple 3D model and some flames montaged on top.

Creative Director Carolyn Perot

CGI 3D scene render and retouch

Ai

3D Black box containing an Ai heatmap for cover and inside illustration commissioned by Andrij Borys Associates, LLC for Communications of the ACM magazine. For the cover article title, 'Techniques for Interpretable Machine Learning'.



CGI 3D model and render

Mental Chains

Commissioned by a global management consulting firm to develop the main title image for an article on mental chains. For brochure and website use.

Full CGI scene and models.

Future Trends

Commissioned by a global management consulting firm to develop and produce a series of abstracts around the themes of emerging transport technologies. For brochure and website use. Full CGI scene and models.

Pill Abs

Commissioned by Men’s Health to add sculpted abs onto the existing fractured pill bottle photo. Job involved sculpting the CGI model, matching lighting, materials and perspective and compositing the final image.

Original photography by Rowan Fee.

Below shows a before and after.

Failed Tech

Commissioned by Marketing Week, to create a character out of failed tech for the front cover and a few subsequent poses for the article inside. Full CGI model,

Boxing Brain

Commissioned by Men’s Health Magazine for the ‘One Word Answer #63’, how Boxing can reduce stress and depression.

CGI model and photo-retouching.

Recycle

Commissioned by Fabulous Magazine to create a globe with a bag full of clothes. This was pretty involved, and needed a fair amount of cloth simulations to get the clothes to collide with the near spherical bag. All the clothes are 3D CGI models along with the stand and bag.

Tin Drummer

Commissioned by a global management consulting firm to produce a vintage tin toy robot drummer for a quarterly brochure and website. We also produced a two second animated loop of the robot walking and drumming. Custom CGI 3D model.

Protein

Commissioned by Men’s Health Magazine to create a series of illustrations about adding protein to increase muscle mass. Full CGI scenes with custom models.

Pool

Front cover commission for Emirates Airline inflight magazine ICE. Full CGI scene.

Diablo

Commissioned by PrettyGreen for Casillero Del Diablo wines. This job involved creating the CGI bottle and label before it was available as a physical object and creating large particle systems to recreate the logo in gold dust. Rendered with depth of field.

Art Director Gareth Nicholls of TypeTwo Studio Ltd for Pretty Green

Full CGI, Custom 3D model based on working drawings.

Apps

Commissioned by Men’s Health Magazine for the feature ‘Apps that will change your life in 2020’, Health, wealth and fitness. CGI models, this time with a high gloss finish.

Cake Run

Commissioned by Runners World Magazine. Bride making a quick escape for an article ‘Can running ruin your relationship’. Full CGI 3D model, rendered with depth of field.

Rich List

Commissioned by Fabulous Magazine to create a gold spray can for the reality star rich list. CGI model.

Hidden Syringe

Commissioned by Men’s Health Magazine to add a syringe under the skin. CGI model of the upper arm along with cloth dynamics to get the desired look. CGI and minimal compositing.

Foam

Commissioned by Chemistry World Magazine to create a full CGI scene with large foam letters visible above and below the water line. Custom sculpted models for both the lettering and the water surface.

Boardgame

Commissioned by Wardour to create a 3D boardgame and player pieces for close-up 3D renders for an article about re-training and returning to work. End client was Hays, and this featured in their publication Hays Journal.

Hourglass

Commissioned by Andrij Borys Associates, LLC for Communications of the ACM magazine. For the cover article title, 'On The Hourglass Model’.



CGI 3D model and render

WiFi

Commissioned by Cedar for British Airways Business Life inflight magazine front cover and feature illustration.

 

CGI areal view with 3D cars, people trees and buildings. Volumetric 3D clouds were created for the cover version.

Microsecond Stopwatch

3D stopwatch cover and inside illustration commissioned by Andrij Borys Associates, LLC for Communications of the ACM magazine. For the cover article title, 'The Attack of the Killer Microseconds'.

 

CGI 3D model and render

Sparrows

CGI Sparrows and accessories. One of a series commissioned for Cosmopolitan magazine.

 

3D CGI model and render.

Runner

One of a series of female athletes draped in UK flag for Woman's Health Magazine.

 

 CGI,  3D model and render

Transport

Commissioned by UKi Media & Events for Transportation Solutions For 2030 and Beyond!

Magazine front cover, poster and collateral for their international review and exhibition events.

 

CGI futuristic city and autonomous aircraft.

Coffee

Commissioned by Men’s Health Magazine to add coffee, smoke, cracks and dripping coffee onto a stock shot of a lightbulb. Job involved CGI coffee, and custom sculpted drips. CGI and photomontage.

AYAHUASCA

A series of three images commissioned by Men's Health Magazine for an article on the use of Ayahuasca for its narcotic effects.

CGI models plant is a stock shot.

Ella

Commissioned by Woman's Health magazine. Article title, 'Deliciously Ella is cooking up a storm'. The challenge was to add realistic mayhem to the kitchen photo shoot. CGI models were used for the main splash from the food mixer along with traditional Photoshop retouching techniques to create additional elements such as an overflowing sink and burning toast etc.

Secondary image needed a CGI cake and fire and smoke added.

Photography by Helen McArdle

Creative Director Adam Gerrard

CGI 3D model scene render and photo retouch.

Cosmetic Workout

Commissioned by Stylist magazine to recreate six products in 3D as simple characters set within a minimalist gym environment. 

 

3D model, scene and render.

Yin-yang

CGI Model and render for Men's Health Magazine.

Robot

Front cover and inside illustration commissioned by Andrij Borys Associates, LLC for Communications of the ACM magazine.

CGI robot placed into background stock shots. This was quite a fun challenge and involved retouching out the people occupying the space in the original photography, where the robot would go, and matching lighting and perspective for the CGI.

 

3D CGI model render and retouch.

DNA

Commissioned by Cosmopolitan magazine. Brief to create miniature plastic toy like figures exercising on a DNA strand.

 

CGI model scene and render.

Wedding Ring

Burning wedding ring created for The Observer Magazine. Feature illustration and front cover with gratuitous lens flair by client request.

3d model and render.

Owl

One of a series of images created for the Edinburgh Fringe Festival poster and collateral.

 

3D model and render.

Gym legs

Robotic legs made out of gym equipment.

For Men's Health Magazine.

 

3D model and render.

121

Cover image for 5280 The Denver Magazine made with some stock and custom 3D models.

Grenade Heart

Hand grenade heart. One of a series for Men's Health Magazine.

3D CGI model and render.

Futuristic

This was quite a complex challenge for Runners World Magazine. Briefed to design, and create futuristic sports clothing, and fit it onto the body of the model photographed in different positions and perspectives across several spreads. The environment also needed creating to make a cohesive look for the piece.

 

3D CGI model sculpt, scene render and retouch.

F1 Renault

F1 Renault for F1 Magazine.

Part of a series.

 

3D render.

Knee Joint

Anatomically correct knee joint apart from the weird footprint of a training shoe. For Men's Health Magazine.

 

3D CGI model and render.

 

 

Vase

CGI vase for Harvard Business Review.

Original illustration by Yuko Shimizu that was treated to look like it was painted onto the vase and given glaze and diffusion effects.

CGI 3d model and render.

Orrery

Commissioned to go alongside images created with a traditional modelmaker and photography approach. This was created for a campaign for Barclays Bank.

 

CGI model, scene layout and render.

Bitcoin

CGI virtual cityscape with Bitcoin sun. Cover image for STEP JOURNAL.

 

3D model and render

Ginseng tea

Ginseng tea/fuel idea for Men's Health Magazine. All 3D apart from the leaf and steam.

 

3D model and render

Mattress

A series of CGI illustrations for mattress company

Hyde & Sleep for their website.

 

Fly

3D robotic hand catching a fly for the inside illustration, showing a detail, and front cover. Commissioned by Andrij Borys Associates, LLC for CACM magazine. For the cover article title, 'Optimization as Motion Selection Principle in Robot Action'.

 

CGI 3D model and render

Victory island

Front cover commission for fdi magazine.

Combination of CGI and retouching. 3D island landscape and a mix of real and CGI foliage.

Flood

Commissioned for Boston Magazine this is a photo-retouching job to take an otherwise sunny stock shot and give it a cinematic dissaster movie treatment.

Infinity

Inside feature illustration and front cover commissioned for FM World magazine. Detailed and rather large forest assembled with stock 3D tree models along with a custom made building.

Cover image created almost entirely in 3D using scanned models of people and a mix of custom and stock models.

 

CGI scene and render.

Meta

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Sustainability

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Fairness

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Hair

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Rocket

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RSA

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Data Centre

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Bubbles

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North Korea

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Resilience

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Cold

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Male Cosmetic Procedures

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Crypto Island

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New York

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Powering up

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Tattoo

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Fuel

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Strange Forces

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Power

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Ambergris

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Atech

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Bentley

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Twist

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Liquid Gold

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Shield

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Igloo

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Beer Gut

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Smash

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Mask

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Buckle Up

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RSA

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Build back

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WHY

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XBOX

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Chill

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Orange

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Vote

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Ai

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Mental Chains

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Future Trends

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Pill Abs

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Failed Tech

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Boxing Brain

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Recycle

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Tin Drummer

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Protein

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Pool

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Diablo

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Apps

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Cake Run

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Rich List

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Hidden Syringe

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Foam

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Boardgame

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Hourglass

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WiFi

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Microsecond Stopwatch

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Sparrows

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Runner

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Transport

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Coffee

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AYAHUASCA

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Ella

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Cosmetic Workout

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Yin-yang

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Robot

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DNA

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Wedding Ring

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Owl

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Gym legs

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121

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Grenade Heart

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Futuristic

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futuristic.jpg

F1 Renault

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Knee Joint

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Vase

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Orrery

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Bitcoin

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Ginseng tea

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Mattress

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Fly

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Victory island

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Flood

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Infinity

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Copyright Peter Crowther Associates Ltd 2025